Shake Shack Singapore / SPC Samlip · Augmented-reality campaign
Shake Shack Store Filters
I directed six store-specific AR filters, each with its own interaction, to support a limited-time menu campaign and encourage visits.
- Role
- Director
- Client
- Shake Shack Singapore / SPC Samlip
- Medium
- Augmented-reality campaign
- Studio
- CraveFX
Project overview
Created for Shake Shack Singapore / SPC Samlip, the work brought together augmented-reality campaign within a production led by CraveFX.
As director, I shaped the project around its audience, format and creative objective while working with the wider production team.
Project credits
Director: Davier Yoon · Studio: CraveFX.