Shake Shack Singapore / SPC Samlip · Location-based AR game
Shake Shack Photo Hunt
I directed a Gardens by the Bay photo hunt that asked players to find locations, match pose outlines and capture entries through an AR filter.
- Role
- Director
- Client
- Shake Shack Singapore / SPC Samlip
- Medium
- Location-based AR game
- Studio
- CraveFX
Project overview
Created for Shake Shack Singapore / SPC Samlip, the work brought together location-based ar game within a production led by CraveFX.
As director, I shaped the project around its audience, format and creative objective while working with the wider production team.
Project credits
Director: Davier Yoon · Studio: CraveFX.